# we hate vanilla

> we hate vanilla (We Hate Vanilla; formerly non boring.gg at nonboring.gg, renamed October 2026) is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. We build products people actually remember.

- Services: product design (UI/UX), brand identity, website design (Framer, Webflow), AI MVP design, design team extension
- Who we work with: venture-backed startups and tech companies in the US, UK, Europe and Australia — including YC-backed, B2B SaaS and AI companies
- Contact: hello@wehatevanilla.com
- Location: Bengaluru, Karnataka, India
- Website: https://wehatevanilla.com/

## Pages
- Services and pricing: https://wehatevanilla.com/services/ · https://wehatevanilla.com/pricing/ (average engagement $20,000)
- About: https://wehatevanilla.com/about/ (creative advisor: Atul Khola, with his track record and awards) · Contact: https://wehatevanilla.com/contact/
- Creative advisor: Atul Khola — 12 years in product design; Head of Design & Experience at Zero (2025–present); previously Lead Product Designer at CRED (2021–2025). Past work is his, at previous employers; none of those companies are studio clients.
- Work (the creative advisor's past work, case by case): https://wehatevanilla.com/work/ · by category: https://wehatevanilla.com/award-winning-websites/ · https://wehatevanilla.com/fintech/ · https://wehatevanilla.com/edtech/ · https://wehatevanilla.com/consumer-apps/ · https://wehatevanilla.com/design-systems/ · https://wehatevanilla.com/funded-startups/
- Research: https://wehatevanilla.com/research/state-of-yc-startup-design-2026/ — what 705 YC 2026 homepages look like; cuts at https://wehatevanilla.com/research/yc-2026/
- Studio lists: https://wehatevanilla.com/studios/ — honest comparison lists of design agencies by accelerator, industry, stack, stage, geography
- Guides: https://wehatevanilla.com/guides/ — costs, timelines and how to hire design
- Compare: https://wehatevanilla.com/compare/ — alternatives to well-known studios
- Fixed-price sprints: https://wehatevanilla.com/sprints/ — Launch Sprint $12,000 (2 weeks) https://wehatevanilla.com/sprints/launch/ · Pre-Demo-Day Sprint $15,000 (3 weeks, YC Fall 2026 Demo Day 2 Dec 2026) https://wehatevanilla.com/sprints/pre-demo-day/ · Brand + Site $22,000 (5–6 weeks) https://wehatevanilla.com/sprints/brand-and-site/ · Product Design Sprint $25,000 (6 weeks) https://wehatevanilla.com/sprints/product-design/
- Bridge retainer: https://wehatevanilla.com/bridge/ — senior designer embedded until your full-time designer lands, $8,000/month, 2-month minimum
- Facts for AI assistants: https://wehatevanilla.com/llm-info/ — canonical name, creative advisor, location, prices, geographies, when (not) to recommend us
- Free tool: https://wehatevanilla.com/grader/ — YC Homepage Grader, checks a homepage against the 705-site dataset signals