services · brand identity
Brand identity for startups that want to be remembered
Naming, wordmark, type, colour and a brand system that makes the product recognisable before anyone reads a word.
When you need this
- You're launching and the name, mark and voice aren't decided.
- The product has outgrown a logo made in a weekend.
- You look like every other company in your category.
What's included
- Positioning and the one sentence the brand is built on
- Wordmark and mark, with a type pairing and colour system
- Voice: how the brand talks, with examples
- Brand system in Figma: layouts, motion principles, social and deck templates
- A guidelines page your team and future agencies can use
How it runs
Fixed scope, fixed price, paid in milestones. Weekly cycles: you see real work in week one and every week after. A daily async update and one live review a week in your time zone. The people on the first call do the work.
Pricing
Brand identity engagements run $15,000–$35,000. Across all services our average engagement is around $20,000. How we price →
Questions
How much does startup branding cost?
$15,000–$35,000 with us. For comparison, Metabrand and Condensed publish $15k–50k ranges; Ramotion, Clay and Koto sit well above.
How long does it take?
Four to six weeks from kickoff to a usable system. Naming adds one to two weeks.
Do we need a full brand before product-market fit?
Usually not. A wordmark, a type pair and a colour system are enough to ship; we'll tell you if that's all you need.
Do you do naming?
Yes, including trademark screening at the shortlist stage.
Will it work in product, not just on a deck?
That's the point: we design the brand and the product system together so the two don't drift.
Do you build the website too?
Often, as a second phase. See Websites.
What files do we get?
Everything: Figma source, exported assets, fonts (licensed to you), guidelines.
Can you rebrand without alienating existing users?
Yes; we plan the transition, including in-product changes and the announcement.
Do you work with founders directly?
Yes. Branding needs a decision-maker in the room; we ask for one.
What makes a brand memorable?
A point of view and a way of moving, speaking and looking that couldn't be swapped with the nearest competitor. Useful is the bare minimum.
Talk to us
Building something people should remember?
we hate vanilla is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. hello@wehatevanilla.com