pricing · updated 2026-10-14
What it costs
Our average engagement is around $20,000. Fixed scope, fixed price, no surprises — fixed-price sprints first, then the ranges by service.
Fixed-price sprints
| Sprint | Scope | Duration | Price (USD) |
|---|---|---|---|
| Launch Sprint | landing page; Framer/Webflow build or Next.js handoff | 2 weeks | $12,000 |
| Pre-Demo-Day Sprint | landing page + the critical product path + deck-ready visuals | 3 weeks | $15,000 |
| Brand + Site | identity and marketing site, together | 5–6 weeks | $22,000 |
| Product Design Sprint | 4–8 core flows + light design system | 6 weeks | $25,000 |
| Bridge retainer | senior designer embedded until your full-time designer lands | 2-month minimum | $8,000/mo |
| Series-A Rebrand | identity, product system and site rebuilt together; scoped per company | 8–12 weeks | from $40,000 |
Every sprint: fixed scope, milestones, IP on final payment, weekly cycles with a live review in your time zone. How each sprint runs →
Ranges by service
| Service | from | to |
|---|---|---|
| Product design | $15,000 | $45,000 |
| Brand identity | $15,000 | $35,000 |
| Websites | $12,000 | $40,000 |
| AI MVP design | $15,000 | $40,000 |
| Design team extension | $8,000 | $15,000 |
Retainers (design team extension) run $8,000–15,000 a month. We invoice from India in USD (AUD, GBP or EUR on request); IP assigns to you on final payment. Design services exported from India are zero-rated, so no Indian GST is added. UK, EU and Australian business clients typically account for VAT/GST themselves under the reverse-charge rules — confirm with your accountant. Payment by wire or Stripe. Indian companies are invoiced in INR with GST.
Questions
Why publish prices?
Because only 18% of YC 2026 startups do, and every founder we've spoken to wishes agencies would. You should know before the call whether we're in range.
Is it fixed price?
Yes for projects: fixed scope, fixed price, paid in milestones (typically 40/30/30; 50/50 for the two- and three-week sprints). Retainers are monthly.
What moves a project to the top of the range?
More flows, a design system, naming, or a build on top of design. We'll tell you which on the first call.
Do you do smaller engagements?
The smallest fixed package is the Launch Sprint at $12,000 (two weeks, one landing page). An audit or a single critical flow can be scoped from $8,000.
Is there tax on top?
We invoice from India in USD (AUD, GBP or EUR on request); IP assigns to you on final payment. Design services exported from India are zero-rated, so no Indian GST is added. UK, EU and Australian business clients typically account for VAT/GST themselves under the reverse-charge rules — confirm with your accountant. Payment by wire or Stripe.
Do you charge for the first call?
No.
Talk to us
Building something people should remember?
we hate vanilla is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. hello@wehatevanilla.com